![]() We’re currently witnessing the fall of another silo, traditional commerce. We have seen them come together to form social media. We can see an example in two technology silos within society that used to be independent: Communications and Media. It’s a powerful idea, of which the seeds are already visible. The Metaverse represents a deeper digital future where the boundaries between siloed digital experiences fall away, and what remains is a singular, immersive and open experience. If we accelerate our journey into this digital future, but keep things the way they are, then society remains controlled by a small group of influential infrastructure providers. Even more so where the major applications we use hope to become the next generation of the internet and economy, aka The Metaverse. This didn’t matter when online activity, commerce, creativity and participation in democracy were all a minor part of our lives.īut, now that the digital economy is firmly ingrained in modern society, it matters a lot. Many of the applications and infrastructure that create the internet today are owned by a handful of people. ![]() If this is our future, then right now we are at a precipice. If we look further ahead, it’s not hard to imagine a future where the digital economy and our digital experiences form the majority of our interactions and economic activity. The time we spend in digital spaces has increased significantly as a result of the pandemic. Everyday, artificial intelligence uses our data to drive small changes in our thought patterns, which combine to make major changes in our culture. Our society is rapidly becoming a more digital one. Our attempt to explain what is the Metaverse (and what it isn’t) needs a more explicit approach - one that describes what’s new and important and what’s not. Most of these concepts have been around for a while, under different names and categories. But, recently it has come to mean anything from virtual reality games, to immersive online malls, to avatars and content that are connected to non-fungible tokens… and everything in between. It has captured the world's imagination, but it is widely misunderstood. 'Metaverse' is a growing buzzword that embodies the next generation of internet experiences.
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